Our Journey with Mabel

Waggin' Wheels wasn't started in a boardroom; it was inspired by our beautiful, 4-year-old cockerpoo who refused to be left behind.

Since adopting Mabel, life has never been the same. As avid cyclists, we struggled to include her on our outings. We didn't want a compromise; we wanted her with us.

We searched for a trailer that included her in our adventure - but everything felt an afterthought - dogs confined in netting. That's when Waggin'Wheels was born - making Mabel the centrepiece of every journey; letting the wind through her hair.

Now, no adventure is too big for your best friend. Waggin' Wheels means no longer having to say goodbye at the front door. Mabel is on every trip. Now, your best friend can be too.

Meet Mabel

Mabel isn’t just a pet; she’s the heart of everything we do.

As a spirited 4-year-old cockerpoo with a taste for the wind in her fur, she was the reason we gave her wheels....

Whether relaxing in her trailer or leading the way on a trail, her playful spirit is the compass for every product we design.

Meet the muse who keeps us rolling.

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Adventures with Mabel

Work With Us

All our IP and design is protected by the UK Intellectual Property Office.

We take design protection seriously. We welcome collaborators to talk with us about new product ideas and business opportunities.

External Friends & Partners

ESV - Dog Walking Project

The amazing students at Exeter University's ESV’s Dog Walking Project have given Mabel a different walking adventure every day of the week, keeping her tail wagging and her spirit bright.